Approach to Sustainability
At the Sony Financial Group, we have articulated Our Vision as “Pursuing lives filled with emotion, together.” We have identified as Our Foundation three concepts that support lives filled with emotion:“ Kando for Life (Filled with Emotion)”, “Asset for Life (Financial Well-Being)”, and “Health for Life (Energy and Vibrance).”
Guided by these concepts, we work through the businesses of each Sony Financial Group company to support lives “Filled with Emotion” and contribute to solutions to social and environmental issues facing humanity, while striving to realize a sustainable society and increase our corporate value.
Social & Environmental Topics to be Addressed and 6 Focus Areas
Sony Financial Group identifies "Changes in population structure," "Anxiety from unstable living," "Declining regional economies," "Rapid advancement of technologies," "DE&I," "Respect for human rights," and "Climate change and biodiversity" as social and environmental topics that should be particularly addressed. Leveraging the uniqueness of Sony Financial Group and as a member of society, we will create social value through our efforts on these priority topics and contribute to the realization of a life “Filled with Emotion.”
1. Keeping in sync with the needs of our customers
To address massive societal change and uncertainty regarding lifestyles as well as realize the concept of lives “Filled with Emotion,” we believe it is important to plan positively for the future and design a lifestyle that reflects each individual, so that they can feel a sense of daily excitement and fulfillment through having a meaningful life.
We strive to support our customers’ choice of a life “Filled with Emotion,” by increasing customer experience value through high-value-added products tailored to individual customer needs and services that utilize technology.
Non-life insurance business
- *Sony FG refers to the Sony Financial Group
- *Group company websites except for Sony Bank are in Japanese language only unless otherwise noted
2. Financial education for all
To enable children to face their future with a positive attitude to life, and choose a way of living that reflects their own personality, enjoying a fulfilling life replete with continued vibrancy and vigor at every age, we believe it is important that they envisage their own dreams and visions and plan for them, and also that they learn the importance of money and how to use it correctly, as well as learning about the challenge and fun of asset formation.
We support everyone in having lives “Filled with Emotion” through initiatives such as financial education activities for youths and adults, and through financial edutainment* and other initiatives aimed at improving people’s lives and well-being.
- *Edutainment is a portmanteau of “education” and “entertainment”
- *SFGI refers to Sony Financial Group Inc.
3. A society where everybody can shine
We believe that it is important for everyone to be able to autonomously choose the necessary products and services for a life “Filled with Emotion.” Services must therefore be accessible equally to all, regardless of each individual’s characteristics such as age and disability, capability or circumstances.
We have positioned increasing accessibility* as an essential theme for promoting sustainability. Under a common policy, we work to increase accessibility, aiming to realize a society where everyone can flourish by taking advantage of services that are comfortable for all.
Non-life insurance business
*Accessibility: The ability for anyone to use equipment and services easily, regardless of age, physical condition, environment, or other factors
4. Employee empowerment and engagement
Each employee has their own diverse values and attributes. We believe that for them to have lives “Filled with Emotion” it is necessary to provide working environments that offer each individual employee fair and unbiased growth opportunities and the scope to fully realize their potential.
We promote diversity, equity and inclusion (DE&I) in order to provide all employees opportunities to work in their own way and reach their potential. Moreover, in accordance with the Sony Financial Group Code of Conduct, we respect human rights and conduct business activities with integrity.
5. A lively regional community
We believe that an important foundation for lives that are “Filled with Emotion” is vibrant local communities where people can enjoy living, learning and working.
As a member of society, we promote the invigoration of local communities and the formation of stronger connections with them through the proactive social contribution activities of each employee and through Groupwide activities.
Non-life insurance business
6. A beautiful earth for future generations
We recognize that environmental issues, such as climate change and environmental destruction that threatens ecosystems, can have an enormous impact on everyone’s ability to have a life “Filled with Emotion.”
As a Group, we stand united to protect the beauty of the global environment and pass it on to future generations by steadily implementing measures in response to climate change and biodiversity, such as through reducing greenhouse gas emissions, and promoting ESG investments and loans as a responsible investor.
Non-life insurance business
Structure for Sustainability Management
The Sony Financial Group has made sustainability a priority issue for management.
To ensure that our sustainability management is effective, we established the Sustainability Committee, chaired by the President & CEO, Representative Corporate Executive Officer with members including the Officer in charge of Sustainability, as well as several other Officers. Officers in charge of Sustainability at Group companies are also convened, which deliberates on matters concerning the overall promotion of sustainability for the Group, as well as issues and risks, and reports to the Board of Directors as needed. Our sustainability initiatives are also linked with executive compensation. All executives recognize the importance of sustainability activities and are actively promoting them.
Moreover, we established the Sustainability Promotion Office as a dedicated department within the Corporate Planning Department to further strengthen our structure for promoting sustainability through the concerted efforts of the Group.
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Disclosure of Climate-related Information in Line with TCFD Recommendations
The Sony Financial Group discloses information related to climate change (“climate-related information”) in line with the recommendations of the Task Force on Climate-Related Financial Disclosures (TCFD) as follows.
We will continue making a Group-wide effort to disclose climate-related information in a clear way, and to take further steps to respond to climate change.
Climate-Related Information in Line with TCFD Recommendations (May 2025 standard) (PDF 580KB) (Japanese language only)
Promoting ESG Investment
Group-wide ESG Investment Policy and Medium- to Long-Term Targets
The Sony Financial Group formulated a Group-wide ESG Investment Policy in 2022. The policy stipulates that investment decisions need to take ESG perspectives into account, as well as incorporating the perspective of stewardship activities to enhance the sustainability of investee companies.
Each Group company has formulated investment management regulations in line with this policy, and we are promoting the establishment of an ESG investment system, including the introduction of new investment methods such as ESG integration. In addition, we are strengthening our engagement with investee companies.
The Sony Financial Group has set medium- to long-term targets for the Group’s overall cumulative ESG loans and investments (over ¥500 billion by the end of FY2030). We steadily execute loans and investments, and actively participate in exchanges of opinion with institutional investors and study groups (workshops) led by relevant industry bodies.
Sony Financial Group ESG Investment Policy (May 29, 2025) (PDF 130KB) (Japanese language only)
Implementing ESG-Related Investments
The Sony Financial Group promotes investments in ESG-related projects (green bonds, social bonds, sustainability bonds, etc.).
We invest in a wide range of targets, from corporations and national university corporations to independent administrative agencies and local governments. Through these investments we continue to promote sustainability activities while upholding our duties as a responsible investor and making further contributions to a sustainable society.
The South African rand-denominated Green Bond, arranged at the request of Sony Bank in September 2022 and issued by the African Development Bank, received the “Green bond of the year supranational” award at the Bond Awards 2023, announced by the UK-based environmental finance magazine Environmental Finance.
Contribution to Achieving the SDGs
The Sony Financial Group aims to meet stakeholder expectations while also achieving increases in corporate value and the development of a sustainable society. By promoting these initiatives for improving our sustainability, we also contribute to the achievement of the Sustainable Development Goals (SDGs).
The SDGs are listed in the 2030 Agenda for Sustainable Development adopted at the United Nations Summit of September 2015. They are common global growth strategies to 2030, and consist of 17 goals and 169 targets.