The Sony Financial Group’s vision is “To be a financial group that helps each and every person achieve their dreams and peace of mind, by staying close to people and using the power of technology to build a society in which people feel uniquely enriched.” Furthermore, our Code of Conduct outlines “It is the core corporate responsibility of us to society to pursue its corporate value enhancement through our business activities and contribute to developing a sustainable society”.
We give due consideration to the impacts of our business activities on the interests of our stakeholders, including customers, shareholders, employees, business partners and local communities, as well as the global environment. Through dialogue, we also strive to build trust with our stakeholders.
Based on these principles, we will keep striving to increase corporate value by engaging in business activities that generate both social and economic value to contribute to developing a sustainable society.
Sony Financial Group’s Value Creation Story
Sony Financial Group develops diverse businesses, aiming for sustainable value creation. While the domains and business models of these businesses vary greatly, they share the qualities of providing high-value-added products and services that meet every customer’s needs, and leveraging technology. We will continue to maximize synergies of the Group including the Sony Group, to create new value through our businesses by staying close to people and using the power of technology.
Materiality
Sudden changes in market conditions
Promoting sustainability
(DE&I, accessibility,
climate change responses)
Rapid advancement of technologies
Changes in financial regulation
Business activities of Sony Financial Group
Vision of Sony Financial Group
To be a financial group that helps each and every person achieve their dreams and peace of mind, by staying close to people and using the power of technology to build a society in which people feel uniquely enriched
Values of Sony Financial Group
- Customer Focus
- Originality
- Dreams & Curiosity
- Diversity
- Integrity & Sincerity
- Sustainability
Strengths of Sony Financial Group
Holding Company
Sony Financial Group Inc.
Life insurance business
Sony Life
- Tailor-made insurance product design and sales approach that match life planning of each individual customer based on consulting
- Maintaining optimal coverage through inspections of and advice on post-contract life plans and coverage, adjusted to changes in environment surrounding the customer
- Securing financial soundness through ALM operation adjusted to long-term liability characteristics
Non-life insurance business
Sony Assurance
- Reasonable insurance premiums according to each customer’s risk
- High-quality accident response, customer center, and website services
- Advanced marketing abilities
Banking business
Sony Bank
- Safe, reliable and highly convenient services, leveraging the advantages of an Internet bank
- Extensive lineup of high-quality products
- Business operation with high customer satisfaction
Nursing care business
Sony Lifecare
Venture capital business
Sony Financial Ventures
ESG as a foundation for management
Responding to climate change issues
Promoting ESG investments
Compliance・Risk management
Value creation
Offer lifestyles that feature safety and peace of mind
- Offer individual and corporate customers services that “stay close” to them at the intersection of people and technology
- Offer financial products that contribute to sustainability
- Achieve a society where accident risks are reduced, in addition to providing compensation
Contribute to a healthy, long-lived society
- Offer comprehensive services/
products that support life plans with a view to an era of 100-year lifespan
- Develop and provide services related to long-term asset building and asset life extension using technology
Make lifestyles more convenient
- Develop new products and services adapted to self-driving, MaaS and other changes in society
- Lead the industry using technology to become “No. 1 in customer satisfaction in UI/UX”
Relevant Information