【参】Sustainability:カテゴリ
Sustainability
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Approach to Sustainability

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The Sony Financial Group’s vision is “To be a financial group that helps each and every person achieve their dreams and peace of mind, by staying close to people and using the power of technology to build a society in which people feel uniquely enriched.” Furthermore, our Code of Conduct outlines “It is the core corporate responsibility of us to society to pursue its corporate value enhancement through our business activities and contribute to developing a sustainable society”.
We give due consideration to the impacts of our business activities on the interests of our stakeholders, including customers, shareholders, employees, business partners and local communities, as well as the global environment. Through dialogue, we also strive to build trust with our stakeholders.
Based on these principles, we will keep striving to increase corporate value by engaging in business activities that generate both social and economic value to contribute to developing a sustainable society.

Diagram of contributing toward the development of a sustainable society

Our Foundation for Creating Value and Value Creation

Sony Financial Group develops diverse businesses, aiming for sustainable value creation. While the domains and business models of these businesses vary greatly, they share the qualities of providing high-value-added products and services that meet every customer’s needs, and leveraging technology. We will continue to create value through our businesses, and strengthen the foundation that supports our value creation.

Vision

To be a financial group
that helps each and every person
achieve their dreams and peace of mind,
by staying close to people
and using the power of technology
to build a society
in which people feel uniquely enriched

Values

Customer Focus

Originality

Dreams & Curiosity

Diversity

Integrity & Sincerity

Sustainability

Sony Financial Group

Holding Company

Sony Financial Group Inc.

Life insurance business

Sony Life

[Strengths]

  • Tailor-made insurance product design and sales approach that match life planning of each individual customer based on consulting
  • Maintaining optimal coverage through inspections of and advice on post-contract life plans and coverage, adjusted to changes in environment surrounding the customer
  • Securing financial soundness through ALM operation adjusted to long-term liability characteristics

Non-life insurance business

Sony Assurance

[Strengths]

  • Reasonable insurance premiums according to each customer’s risk
  • High-quality accident response, customer center, and website services

Banking business

Sony Bank

[Strengths]

  • Safe, reliable and highly convenient services, leveraging the advantages of an Internet bank
  • Extensive lineup of high-quality products
  • Business operation with high customer satisfaction

Nursing care business

Sony Lifecare

Venture capital business

Sony Financial Ventures

Significant Social and Environmental Changes
(Significant Business Challenges)

Intensification of competition

Persistence of low interest rates

Diversification of customer needs

Acceleration of digitalization

Important Items for Strengthening Our Foundation

Corporate Governance
Human Resources
Respecting Diversity

Value Creation

Offer lifestyles
that feature safety
and peace of mind

Contribute to a healthy,
longlived society

Make lifestyles
more convenient

Relevant Information