Activities with Local Communities
Sony Financial Group strives to contribute to realizing a sustainable society and environment through our business activities and social contribution activities.
Since ﬁscal 2006, Sony Life has conducted life-planning courses, a hands-on learning program for students nationwide. Courses are conducted by Lifeplanner sales employees. The program is designed to foster students’ appreciation for the importance of leading a well-planned life, and working hard toward goals.
This program was launched following feedback from senior high school teachers indicating that "by utilizing life planning, we want to create opportunities for students to set future goals." It is an experiential, classroom-based program in which students, with their whole lives ahead of them, visualize their personal dreams and aspirations. Lifeplanner sales employees serve as lecturers, providing advice on the funds necessary to achieve these and other goals, and offering support to enable students to see if their life plans are achievable from an economic standpoint.
Feedback from the students has been positive, with comments such as "With effort and ingenuity, I felt conﬁdent about realizing my dream," "It was a good opportunity to think about my future lifestyle and career" and "I felt grateful that my parents are making ends meet to cover my living and educational expenses.
"By providing opportunities to think about life and money, Sony Life hopes many members of the next generation are able to make their own choices in their paths of life.
Sony Life Volunteer Club
Social contribution is a well-established part of the corporate culture at Sony Life, where many employees discover the value of volunteer activities and contribute to society under the slogan "One Love One Trust". The Sony Life Volunteer Club was established by Sony Life employees in the wake of the Great Hanshin-Awaji Earthquake. The Club's activities are undertaken by individuals, using donations from employees, and it is the members themselves who come up with and carry out a wide range of initiatives.
Shimajiro Hospital Visit Project "Issho ni Waraou ★ Caravan"
As a joint project with Benesse Corporation’s preschooler education and life support brand, Sony Life launched a project titled "Issho ni Waraou (Let’s Smile Together) ★ Caravan" in 2017, where the brand’s popular character Shimajiro visits children’s hospitals to encourage them.
Matching Gift System
Sony Bank has introduced a “matching gift system” whereby a donation is made to volunteer groups according to the number of hours an employee spends volunteering on days off from work. In addition, Sony Bank has joined a volunteer center in Chiyoda Ward, Tokyo, to support the volunteer activities of its employees.