【参】About Us:カテゴリ
About Us
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Philosophy

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Our VisionPursuing lives filled with emotion, together.

Our Values

We help deliver excitement to each and every one of our customers by:

Keeping in sync with you.

Staying close to the needs and
perspectives of our customers.

Cultivating our own identity.

Drawing on our own moving experiences
as well as the respect and refinement
of our own personalities.

Taking a step forward.

Embracing the challenge of
taking a step forward.

Continuing to uphold fairness.

Accumulating sincerity and fair judgment.

Our Foundation

Three concepts that support lives filled with emotion

Kando for Life

Filled with Emotion

Asset for Life

Financial Well-Being

Health for Life

Energy and Vibrance

Sony's Purpose & Values

https://www.sony.com/en/SonyInfo/CorporateInfo/purpose_and_values/

Sony Financial Group’s Corporate Philosophy

This diagram presents Our Vision, encompassing the four elements that comprise Our Values. It expresses our desire to realize Our Vision through having each Group employee practice Our Values.

Within the Sony Group, Sony Financial Group is the business most responsible for supporting people. To unite our Group under a common purpose, stay close to our customers, and continue to support them, we have depicted each of Our Values as a person, evoking a scene where they are all connected with one another.

Our Foundation comprises three “for life” concepts (Kando for Life, Asset for Life, and Health for Life), chief among which is Kando for Life, that underpin our business. Through the businesses of each Sony Financial Group company, we will contribute to enriching each of these three aspects of life.

Our Brand

Health and assets may be sufficient for people to live.

However, people have begun to realize that
these alone are not enough
to be happy.

We have reached an era in which people can live for 100 years.

Happiness is not determined by others;
it comes from living true to oneself:

without being bound by age,
without needing to conform to others,
and with each person being unique and different.

We aim not only to protect
our customers’ health and assets,
but to help them pursue Kando beyond that,
moving forward together with them as a partner.

Relevant Information

Relevant Information