Sony Financial Group (Sony FG) has been pursuing group-wide strategies for further growth, including the development of the corporate market at its core subsidiary Sony Life, and the transformation of its product mix.

Review of Progress and Positioning of FY2026

In the life insurance business, we have steadily expanded our policy portfolio by focusing on families and leveraging advanced life planning tools to provide customized, tailored individual protection. In recent years, we have also responded to diversifying customer needs by incorporating corporate protection and asset formation products as new growth drivers, achieving high growth even in the mature domestic life insurance market.
In the non-life insurance business, we have earned strong customer support through high brand recognition, strong marketing capabilities, and enhanced customer service. In auto insurance, through timely and flexible pricing revisions and disciplined expense control, we have been able to maintain both the No. 1 market share in the direct channel and achieve profitable top-line growth.
In the banking business, deposit balances have continued to grow steadily, centered on foreign currency deposits, driven by high convenience and agile interest rate management. Even when foreign currencies are sold due to exchange rate fluctuations, a large portion of those funds tends to remain as yen deposits at Sony Bank, forming an ecosystem in which total deposits continue to accumulate with foreign currency as the starting point. This cycle also functions as a funding base for the banking business, and together with rising yen interest rates, it is contributing to stable earnings growth.
Customer satisfaction in each business continues to rank at the top level of the industry, and we will continue to enhance the value we provide to further grow our businesses.

Key Themes for FY2026

In response to financial challenges at Sony Life that became apparent due to rising interest rates, we have accelerated our countermeasures since fiscal year 2024. Based on this, we have positioned fiscal year 2026 as the year to solidify our foundation in order to enable sustainable earnings growth under the next mid-range plan starting in fiscal year 2027.
Two particularly important initiatives this year are “strengthening the management foundation,” with a greater focus on enhancing corporate value, and “evolving the group strategy” to further expand our customer base.

Strengthening the Management Foundation

This includes three group-wide initiatives—incentive design, human capital management, and strengthening management oversight functions—as well as the evolution of ERM management at Sony Life.
Upon our listing, we reviewed our compensation framework to place stronger emphasis on capital market perspectives and shareholder value. In addition, we will build and utilize a group-wide human capital platform to visualize our human capital and optimize talent allocation to priority management areas. Furthermore, we have significantly increased the proportion of outside directors to establish a highly independent Board of Directors, and under the leadership of directors with deep expertise, we are enhancing the effectiveness of oversight through the Board and its committees.
At Sony Life, we are now shifting toward ERM management that integrates profitability, financial soundness, and risk management. At the core of this shift is Three-in-One Management, which integrates sales, product, and asset management. By incorporating profitability and financial soundness perspectives from the sales strategy planning stage, we will strengthen the linkage between top-line and bottom-line performance.

Evolution of the Group Strategy

We are pursuing this strategy along two axes: acquiring new customers and deepening customer engagement. To expand our customer base, we will broaden our customer touchpoints by leveraging Sony FG’s group strategy, as well as collaboration with the Sony Group and external alliances. To deepen customer engagement, we will enhance the value we provide by expanding and diversifying our services and leveraging AI and DX, thereby strengthening customer relationships.

Continuing to Earn Trust

Initiatives at Sony Life aimed at preventing misconduct and ensuring early detection are extremely important from the perspective of group-wide management. Sony Financial Group as a holding company will work together with Sony Life to steadily advance initiatives to restore trust.
Our business is built on the trust of our customers. Guided by the Sony Spirit of “Do what others do not do,” across the Group, companies have expanded their customer bases and improved customer satisfaction by placing customers first and without being constrained by industry conventions. To continue earning the trust and support of our customers, shareholders and all other stakeholders, we will continue to address these issues with the utmost seriousness. We sincerely ask for your continued understanding and support.