Sony Financial Group (Sony FG) has grown by developing a unique business model that puts customers first, without being bound by conventional industry practices. Since its founding in 1979, Sony Life, the core of the Group, has provided customized insurance products based on consulting rather than product-oriented sales, offering new value to customers and bringing a breath of fresh air to the industry. As can be seen in the case of Sony Assurance, founded twenty years later, which introduced dynamic pricing through an internet channel for the first time in Japan, or that of Sony Bank, which developed an entirely paperless system for contracts, each of our businesses has succeeded in formulating its own business model and creating new value in step with the times. Today, having built a financial group that even encompasses areas such as nursing care and venture capital, we stand on the cusp of another major juncture in the form of the Partial Spin-off from the Sony Group and subsequent listing, an event that can be described as a “second founding” of Sony FG.

Pursuing lives filled with emotion, together.
This is our new Vision, which serves as a banner for Sony FG’s “second founding.” Sony FG is in the business of supporting people, and by taking up Kando (emotion), the key principle for the Sony Group, our Vision expresses our desire to continue to support our customers in living true to themselves. We have defined three concepts, namely “Kando for Life,” a foundation for our customers to live their own lives filled with emotion; “Health for Life,” to live with energy and vibrance; and finally, “Asset for Life,” to live with financial well-being. By staying close to people through these three “for Life” concepts, Sony FG will continue to be a supportive presence for its customers through both the joys and uncertainties in their lives, and thereby sustainably increase corporate value.

In FY2024, the first year of the current Mid-Range Plan, we have started implementing painful measures in order to increase the financial soundness and resilience to market environment changes of Sony Life, which accounts for the bulk of Sony FG’s profits. We plan to be listed in September 2025, which is the midpoint of the current Mid-Range Plan, which will be concluded in FY2026. While continuing to implement fundamental measures, we will work to generate stable cash flow and actively return profits to shareholders. As a result, we aim to rebuild Sony Life’s portfolio and establish a management strategy that will enable us to continue generating stable profits, thereby realizing a vision truly befitting Sony FG’s “second founding.”

The direction in which Sony FG is heading in strengthening its cooperation with Sony Group, which remains essential for Sony FG’s further growth, is based on two key pillars: brand and technology. Even after the Partial Spinoff, we will be able to continue using the Sony brand, and are planning to leverage Sony Group’s strengths in entertainment and technology to promote inter-business collaboration. Further, looking ahead to 2030, we intend to not only accelerate investment in growth, including through M&A, but also take on the challenge of developing both new markets and new financial services.

We at Sony FG intend to do our utmost to be a financial services company that is truly valued by its shareholders and wide range of stakeholders. I would like to express my sincere appreciation for your continuing support.