| Feb. 2010 |
Sony Life establishes "LIPLA Co., Ltd.," a wholly owned subsidiary, to operate shop-style insurance agency as its directly run sales agency |
| May 2010 |
Sony Life begins sales of the products of Sony Life, Sony Assurance and Sony Bank through "LIPLA" shop-style insurance agency |
| Apr. 2011 |
Sony Financial Holdings Inc. (currently Sony Financial Group Inc.) conducts stock split and adopts share unit system |
| Jul. 2011 |
Sony Bank acquires a 57% equity interest in SmartLink Network,Inc. (currently Sony Payment Services) |
| Aug. 2012 |
Sony Bank transfers all Sony Bank Securities' shares to Monex Group, with the aim of enhancing financial products intermediary services by strengthening business alliance with Monex Group |
| Dec. 2012 |
Sony Life transfers the business of Sony LifeInsurance (Philippines) Corporation, a wholly owned subsidiary of Sony Life, to Paramount Life & General Insurance Corporation |
| May 2013 |
LIPLA transfers the life insurance operations to Tokyu Insurance Consulting Co., Ltd.
(LIPLA discontinues its operations related to the non-life insurance and banking agency businesses) |
| Nov. 2013 |
Sony Financial Holdings Inc. (currently Sony Financial Group Inc.) acquires Senior Enterprise Corporation (currently Lifecare Design) as a subsidiary and enters nursing care business |
| Apr. 2014 |
"Sony Lifecare Inc." is established as a holding company to oversee the Group’s operations in the nursing care business |
| Oct. 2014 |
Senior Enterprise Corporation changes its name to "Lifecare Design Inc." |
| Apr. 2015 |
SmartLink Network changes its name to "Sony Payment Services Inc." |
| Jan. 2016 |
Sony Bank launches Sony Bank WALLET, a cash card with Visa debit function |
| Apr. 2016 |
Lifecare Design open's Sony Lifecare Group's first nursing care home |
| Jul. 2016 |
Sony Life opens a representative office in Singapore |
| Oct. 2016 |
Sony Life invests in ClearView Wealth Limited, a life insurance company in Australia |
| Jan. 2017 |
Sony Assurance launches sales of "ZiPPi" medical insurance covering actual in patient expensess |
| Jun. 2017 |
Sony Life establishes wholly owned subsidiary “Sony Life Singapore Pte. Ltd.” in Singapore |
| Jul. 2017 |
Sony Lifecare acquires Yuuai Holdings Co., Ltd. as a subsidiary
(In Aug. 2017, Yuuai Holdings Group undertakes corporate consolidation and changes its name to “Proud Life Inc.”) |
| Aug. 2017 |
Sony Life establishes “Sony Life Financial Advisers Pte. Ltd.,” a joint venture, with Starts Securities Co., Ltd. |
| Aug. 2017 |
Sony Bank launches “Sony Bank GATE”, an investment-type crowd funding platform |
| Jun. 2018 |
Sony Assurance launches sales of overseas travel insurance |
| Jul. 2018 |
Sony Financial Holdings Inc. (currently Sony Financial Group Inc.) establishes “Sony Financial Ventures Inc.” as an investment subsidiary |
| Oct. 2018 |
Sony Assurance launches sales of internet only fire insurance |
| Mar. 2019 |
Sony Life establishes a special subsidiary, "Sony Business Partners Co., Ltd." |