Sony Financial Group’s Corporate Philosophy
This diagram presents Our Vision, encompassing the four elements that comprise Our Values. It expresses our desire to realize Our Vision through having each Group employee practice Our Values.
Within the Sony Group, Sony Financial Group is the business most responsible for supporting people. To unite our Group under a common purpose, stay close to our customers, and continue to support them, we have depicted each of Our Values as a person, evoking a scene where they are all connected with one another.
Our Foundation comprises three “for life” concepts (Kando for Life, Asset for Life, and Health for Life), chief among which is Kando for Life, that underpin our business. Through the businesses of each Sony Financial Group company, we will contribute to enriching each of these three aspects of life.
Brand Book
Sony Financial Group has produced this Brand Book to enable each employee to develop a deeper understanding of the Group’s Corporate Philosophy and apply it in their work. The book provides a clear explanation of Our Vision, Our Values, and Our Foundation. Please take a look inside.
