We have reached an era in which people can live for 100 years.
To help our customers pursue lives filled with emotion,
we must first be employees who can embrace moving experiences while living true to ourselves.
This brand book describes the kind of world we aspire to live in, and what we value as employees.
Lastly, we have summarized the Sony Financial Group’s Corporate Philosophy structure in a conceptual diagram.
The Group’s Corporate Philosophy is centered on Our Vision, with Our Values arranged around the periphery. Each value is presented in the form of a person, to create an image of people connecting with and supporting one another.
Below that, Our Foundation presents our three concepts, with the concept “Kando for Life” at the center. These concepts are our starting points, from which each employee aims to realize Our Vision by putting Our Values into practice.
Actually….
We have found the perfect friends to help us talk about living true to oneself.
And… here is one of them now!
It’s the gang from Peanuts !
Each one cherishes their own individuality,
while projecting both charm and a deep philosophy.
Whatever the difficulty, keep moving forward.
The Peanuts world view certainly resonates with the Vision of the Sony Financial Group.
With their motto,
“Be Yourself,”
what kind of lives do the Peanuts characters live?
Let’s take a peek at their daily lives by looking at the comics that they appeared in back in the day.
Hints from Peanuts on living true to oneself
Living true to yourself is actually quite difficult, as you might expect.
In difficult times, the words from the Peanuts characters offer hints that can help us to relax and return to our true selves.
Kando for Life
Be moved by what you see around you as you live each day.
This makes life extraordinary.
Asset for Life
A lot of money is not necessary to be happy.
But don’t neglect money either.
Health for Life
When you are healthy, you can enjoy chatting happily with your friends and laughing together.
Look after your mental and physical health.
Keeping in sync with you.
To get along well with your friends,
it’s important to remember to care for them while living true to yourself as well.
Cultivating our own identity.
When things go badly, it’s important to cherish your true self.
That’s a little bit of wisdom to maintain your self-esteem.
Taking a step forward.
Don’t lament things today; look ahead to tomorrow.
Remember that taking a step forward will lift your spirits.
Continuing to uphold fairness.
When dealing with others, it’s important to see them as individuals, rather than focusing on their role or gender.
This encourages others to accept your individuality, too.
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