News Releases

Sony Life Insurance Co., Ltd., a wholly-owned life insurance subsidiary of Sony Financial Holdings, today announced the sales launch of two new products, a level-premium term life insurance plan and a level-premium term life insurance rider, both with no surrender value, from October 2, 2008. As the company can offer even more reasonable premiums by providing products with no surrender value, the new offerings enable Sony Life to respond to more diverse customer needs.

Characteristics of the new products

1. The products offer extensive protection at reasonable premiums.
   As the new death and disability insurance products are nonrefundable, policyholders receive a large amount of protection for a fixed period at reasonable premiums.
2. Adding a non-smoker discount rider allows customers to enjoy more reasonable premiums.
   If they meet the health conditions and past-year smoking status defined by Sony Life's standards, policyholders may add a non-smoker discount rider, making premiums even more reasonably priced.
3. There is no surrender value.
   Although there is no surrender value, policyholders can enjoy the alternative benefits of more reasonable premiums.

Note: This is an English-language summary of a Japanese announcement made by Sony Life on September 26, 2008. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.