Apr. 28, 2010
Sony Life Insurance Co., Ltd. (Sony Life), a life insurance subsidiary of Sony Financial Holdings (SFH), today announced the opening of the first one-stop insurance shop called "LIPLA" in Kanagawa Prefecture from May 1, 2010. LIPLA is a wholly-owned non-consolidated subsidiary of Sony Life and stands for Life Planning Atelier, where customers are able to design their future plans based on the life planning consultation.
As Sony Life's exclusive agency, LIPLA will provide optimal protection to its customers based on the life planning consultation. Moreover, as an SFH Group company, LIPLA helps customers open Sony Bank's yen ordinary deposits accounts and handles its mortgage loans* as well as Sony Assurance's automobile insurance.
In future, LIPLA is planning to open two more shops in the Tokyo/Kanagawa area by the spring of 2011 and is enhancing its service lineups to meet the diverse customers' needs.
* LIPLA serves as a banking agency for Sony bank, delegated by Sony Life which acquired permission from the relevant authorities to conduct banking agency business.
Note: This is an English-language summary of a Japanese announcement made by Sony Life on April 28, 2010. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.