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Preparing to be listed on the Tokyo Stock Exchange
Sony Financial Group Inc.
Scheduled Listing Date : September 29, 2025
CEO Message

Toshihide Endo
President & CEO,
Representative Corporate Executive Officer
Sony Financial Group Inc.
I would like to begin by expressing my sincere appreciation for your continuing support.
The Sony Financial Group (Sony FG) evolved from the life insurance business that one of our Sony founders, Akio Morita, established in 1979. Sony Life, the operator of the founding business, is committed to customer-oriented services provided by our Lifeplanner sales specialists, insurance professionals hired to meet our strict requirements and uniquely trained for the job. With the advent of online financial services Sony FG branched out into the direct non-life insurance and online banking businesses. Now encompassing areas like nursing care and venture capital, Sony FG continues to expand its operations.
Sony Financial Group Inc. (SFGI) is scheduled for listing on the Prime Market of the Tokyo Stock Exchange on September 29 this year following a partial spin-off from Sony Group Corporation. The listing will increase our financial flexibility while helping us rise to the challenge of accelerating investment for growth and creating new businesses and financial services, with continued and even enhanced ties with the Sony Group through branding and technology.
The Sony Group’s core concept is Kando. As the Group’s financial arm, Sony FG works to offer customers Kando, or emotional value, on top of functional values like peace of mind, safety, and convenience, which every financial institution ordinarily provides. Under our new vision, “pursuing lives filled with emotion, together,” as a listed corporation we will do our utmost to be a unique financial-service provider, unbound by conventional industry practices.
Thank you very much again for your continuing support.
Sony Financial Group's Growth Strategy and Shareholder Return Policy
Sony Financial Group's Business Strategy and Shareholder Return Policy
Approach to the group strategy of the Sony FG
With the aim of providing value as a unified Group with Sony Life at its core, Sony FG will substantially integrate the core competencies and functions that each business has demonstrated thus far into Sony Life, which boasts the greatest growth in added value in the Group.
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Financial targets in the Mid-Range Plan
We aim to achieve an adjusted net income of 125 billion yen and an adjusted ROE of 10% or more in FY2026, the final year of the current Mid-Range Plan.
For both adjusted net income and adjusted ROE, our goal is to improve performance toward FY2026 by driving growth through Sony Life’s enhanced corporate strategy, improving Sony Assurance’s combined ratio, and expanding Sony Bank’s interest spread.
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Shareholder Return Policy
Basic shareholder return policy
- Payout ratio of 40% to 50% of adjusted net income.
- In principle, the annual dividend per share will not be reduced, and stable dividend growth will be pursued.
- Repurchase of shares will be executed in consideration of the balance between the level of capital and investment for growth.
Dividend
- In FY25, the total dividend amount is planned to be 25 billion yen*1
(50 billion yen on an annualized basis).
- From FY26 onward, dividends are planned to be paid twice a year, at mid-year and year-end.
Repurchase of shares
- Plan to execute
amounting to 100 billion yen in purchases*2 between the listing and the end of FY26.
(Purpose is to mitigate the impact on the supply and demand for SFGI shares after the listing and to improve capital efficiency)
Note 1: Because the spin-off is scheduled to take effect on October 1, 2025, dividend payments for FY25 will cover only the second half of the fiscal year
Note 2: Some or all of the planned share repurchases may not be executed depending on investment opportunities and market conditions
Overview of the Partial Spin-off
Overview of the Partial Spin-off
Sony Group Corporation will execute a partial spin-off by distributing shares of Sony Financial Group Inc. as dividends in kind to shareholders of Sony Group Corporation. For details on the partial spin-off scheme and schedule, please click on the banner below.
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