Sony Financial Group Inc. has listed on the Tokyo Stock Exchange Prime Market on September 29, 2025.
For us at Sony Financial Group (Sony FG), the Sony Group's business that "supports people," this listing represents a major challenge that could be called a "second founding." We believe that enhancing the unique appeal of Sony FG and earning the trust and confidence of a wide range of stakeholders, including not only customers but also shareholders, as a financial group that continues to grow will lead to the ultimate "customer-first" approach.
Pursuing lives filled with emotion, together.
This is our new Vision, which serves as a banner for Sony FG’s “second founding.” By taking up Kando, the key principle for the Sony Group, our Vision expresses our desire to continue to support our customers in living true to themselves. We have defined three concepts, namely “Kando for Life,” a foundation for our customers to live their own lives filled with emotion; “Health for Life,” to live with energy and vibrance; and finally, “Asset for Life,” to live with financial well-being. By staying close to people through these three “for Life” concepts, Sony FG will continue to be a supportive presence for its customers through both the joys and uncertainties in their lives, and strive to provide value to our customers. I would like to express my sincere appreciation for your continuing support.